Clarity, Strategy, Intelligence
Phare IQ helps businesses design smarter products and adopt practical AI.
I bridge strategy, technology, and real-world results.
Let's Start that Conversation →My Focus
From product vision to intelligent automation
With more than 20 years of experience in hospitality technology and SaaS, I help organisations move from scattered ideas to clear direction. My work spans product strategy, operational design, and practical AI adoption. The aim is always the same. Create clarity. Improve workflows. Enable intelligent growth.
My Services
Product Strategy & Leadership
I help you design the right products, not simply add more features. From discovery through to roadmap creation, I bring structure, evidence, and measurable outcomes to your product decisions. I work closely with founders and teams to refine ideas, align stakeholders, and translate complex requirements into clear, actionable strategies.
→ Book a Product Strategy Session
Workflow & Operations Consulting
Strong ideas need strong operational foundations. I analyse bottlenecks, simplify processes, and design systems that scale using modern platforms like Make and Airtable. My approach blends analytical discipline with practical empathy. The result is a reliable rhythm of work that supports teams instead of overwhelming them.
→ Explore Workflow Consulting
AI-Enabled Solutions
AI should be useful and grounded in real work. I build focused tools that summarise reviews, analyse operational data, and automate routine tasks. Each solution is lightweight, transparent, and designed to fit into your existing systems. The experience feels like an upgrade, not a disruption.
→ Learn About AI Solutions
AI Governance for Hospitality
AI is already entering hospitality operations through guest communications, revenue tools and internal processes. Phare IQ helps independent hotels and hospitality businesses understand where AI is being used, where the important risks are and what practical controls may be needed.
→ Explore AI GovernanceLatest Insights
Let's Start that Conversation !
I work with you to define your product vision, strengthen your operations, and bring AI into your business in a practical way. I'd love to learn more about your goals, challenges, and ideas. Fill out the form or email us directly — I'll reply within one business day.
I respect your privacy. Your details are never shared.